Always follow the label. Adults and children 12 years of age and over: Brush teeth thoroughly (for at least 1 minute), twice daily, preferably after each meal or as directed by a health care practitioner. Spit out and do not swallow. Use no more than 3 times/day. For fast relief, brush sensitive teeth first OR squeeze a pea-sized amount onto a clean fingertip and gently rub onto each sensitive area (max 2 times/day) for 1 minute before brushing. Keep out of reach of children. If swallowed, call a poison control centre or get medical help right away. If irritation occurs, discontinue use. Sensitive teeth may indicate an underlying problem that needs prompt care, stop use and consult a dentist if symptoms persist or worsen. Stop use and talk to your dentist or doctor immediately if you experience swelling of the mouth or face. Not for use by children under 12 years of age, unless on advice of a dentist or doctor. Retain carton for additional information.

#1 DENTIST RECOMMENDED BRAND*

*#1 recommended brand for sensitive teeth by dental professionals. Data on file.